Major Code
160A

This Digital Marketing Certificate provides students with in-depth knowledge and hands-on experience in digital marketing, with a specialized focus on social media platforms, creating marketing campaigns that are ethically accepted, and leveraging Artificial Intelligence to reach target audiences effectively.

Course Requirements

18

MKT200 Principles of Marketing

3

MKT215 Principles of Advertising

3

MKT260 Consumer Behavior

3

MKT265 Integrated Marketing Strategies

3

MKT280 Digital Marketing Strategies

3

WEB110 Web Development with HTML

3

Program Total

18