Integrated Marketing Strategies

This course provides students with a solid foundation in Integrated Marketing Communications (IMC) concepts and strategies, with a special focus on the intersection of law and Artificial Intelligence (AI). Through interactive learning activities and case studies, students will gain a deep understanding of IMC principles, terminology, and its role in successful marketing campaigns, while also exploring the legal implications of AI-driven marketing practices. This includes how to analyze and evaluate IMC campaigns and public relations strategies, considering factors such as media strategy, target market selection, message content, and evaluation criteria, taking into account legal and ethical considerations.