Marketing

Studying Marketing at Waubonsee

Waubonsee’s marketing courses focus on key principles of marketing, advertising and selling. Engaged faculty encourage you to develop your creativity and communication skills, so you’ll be well-prepared whether you enter the workforce or transfer on to earn a bachelor’s degree.

New! Digital Marketing Certificate

Earn a digital marketing certificate with just six courses! You’ll study current trends in Integrated Marketing Communications, consumer behavior, advertising, marketing strategy and web development, and design a brand’s digital marketing campaign. The courses provide hands-on experience with digital marketing tools, with a specialized focus on social media platforms. You’ll also explore the legal implications of Artificial Intelligence (AI).

If you’re pursuing the Associate in Arts (AA) Transfer Degree Guided Pathway for Business Administration, the Digital Marketing Certificate can be earned by taking the required courses as your electives. The certificate can be completed online in just two semesters.
It’s a smart and efficient way to enhance your professional qualifications and acquire job-ready skills in:

• SEO
• Leveraging AI to reach target audiences effectively
• PPC advertising
• Content marketing
• Influencer marketing
• Earn Google Ads Search, Google Ads Display, Google Ads Video, Google Analytics and Hootsuite microcredentials

Marketing Courses