Course Cost
Semester: Fall 2024Credit Hours: 3.0
Some sections may include additional fees
Learn more about residency, cost and payments
This introduction to the theory and mechanics of marketing-related communications places primary emphasis on the role of advertising in integrated marketing communications, environment, promotional strategies, research, planning, media selection, program management and evaluation. Various advertising media are discussed, as well as the creation of a total advertising message. Other topics include consumer behavior, creative strategies and types of media. The student prepares practical marketing applications for various industries.
IAI: MC 912
| Status | Days | Times | Location | Instructor | Meeting Times | Duration | Books / Materials | Ticket # | CRN |
|---|---|---|---|---|---|---|---|---|---|
| Reg Closed | - |
Course Location
OnlineInstruction occurs exclusively online, through the Canvas learning management system, for the duration of the course. Online courses are delivered in an asynchronous manner, which means that students learn from instruction, such as prerecorded video lessons and assigned learning tasks, that is not delivered in-person or in real-time. |
Clements, Andy | Standard 16-Week | View |
251MKT215.920
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