Course Cost
Semester: Spring 2025Credit Hours: 3.0
Some sections may include additional fees
Learn more about residency, cost and payments
This course provides core concepts, principles, and strategies for successful campaigns while addressing ethical issues and Artificial Intelligence (AI) in digital marketing. Students will explore the role of the Internet, digital, social media, and AI in marketing. This includes designing a brand's digital marketing campaign, encompassing creative planning, implementation, and evaluation.
Recommended Prereq: BUS100, MKT200
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Course Location
OnlineInstruction occurs exclusively online, through the Canvas learning management system, for the duration of the course. Online courses are delivered in an asynchronous manner, which means that students learn from instruction, such as prerecorded video lessons and assigned learning tasks, that is not delivered in-person or in real-time. |
Al Naber, Dr. Nour | 12-Week, Accelerated | Available Dec. 9 |
252MKT280.920
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Meets between: Feb. 17-May 16
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