Typography

This course provides an introduction to typographic concepts as elements of graphic design. It gives a historical overview of type and letterforms, terms, classifications and typeface selection through psychological, emotional or cultural aspects. Structure, layout, legibility, readability, composition and information hierarchy, as well as the relationship of type to image and cultural context are examined and applied using a variety of design applications. Students will develop type designs based on current industry standards for contemporary communication. Prereq, ART160 or concurrent enrollment